The model and founder of Wasson talks Malibu, uncontrollable hair, and the exclusive piece she made for VIOLET GREY.

Photography By ANTHONY GOBLÉ



Art Direction By VICEN AKINA

“My journey to jewelry began a long time ago,” says Erin Wasson, while sitting on the deck of her oceanfront home in Malibu. “I was always that little girl who’d take the money I’d earn from chores and take it to an arts and crafts store.” Old habits die hard, and today Wasson is the founder and creative director of Wasson, a chic, minimalist jewelry line that draws inspiration from an eclectic mix of sources—Alexander Calder, Afrofuturism and industrial architecture are all cited as inspirations.

In between the craft store and Wasson, however, Wasson was very famously a model. As in, a very famous model who fronted campaigns for the likes of Gucci, Chanel and Valentino. Along the way, she developed a close friendship with designer Alexander Wang, who tasked Wasson with styling his runway shows. “When I was styling for Alex Wang he said, ‘just make something for the show,’” she explains. “I made these body chains, and I remember someone from the New York Times coming up after the collection and saying, ‘great, what’s the name of your jewelry collection.’”

So when Wasson decamped to Los Angeles in 2008, ready for a new adventure, it seemed obvious that jewelry should be her focus. The following year, she began her career as a designer with Low Luv, a line of edgy, graphic costume jewelry. Wasson, which was founded in 2016, was an outgrowth of Wasson’s ever-growing knowledge about the art of jewelry making. “I think, certainly, the idea of fine jewelry for me was permanence, and the idea of romance. And I missed gold, the idea of alchemy, and that it can give power to someone that wears it.” She laughs and points to her many tattoos: “When I speak of permanence, it kind of goes back to my love of tattoos—how can [one make] something so special that you want it forever?”

Speaking of “so special”, this month marks the launch of a limited-edition pair of Wasson earrings, created exclusively for VIOLET GREY. To celebrate the collaboration, we grilled the designer about her morning beauty habits. Read on for more.  



What is the atmosphere of your bedroom?

Super serene. One Pantone!

Please describe your bed and your favorite thing about it.

The comfort level and the cotton count. It’s pretty luxurious. The first thing I ever did when I made money was buy a really nice mattress. I like spending time in bed, it’s my fucking throne, I think you should invest in it.

What time do you wake up?

Between 8 and 9 in the morning.

How many hours of sleep do you require?

I like nine hours. Sounds crazy but I do.


Do you drink coffee or tea, eat breakfast?

Coffee. Black.

Do you work out in the a.m.?

When I feel like I should. I’m very active, I spend a lot of time outside. I have a horse. I horseback ride, it’s an incredible workout for arms and core and thighs. Her name is Mallon, she’s a mare, and she’s a total bitch, and I love her.


What is your morning skincare regimen?

I just use water on some cotton pads and this tincture from my facialist Terri Lawton. And I press that into my skin, and sunscreen, and [I’m] out the door.

What makeup and products do you use on a daily basis?

I really love a little bit of Charlotte Tilbury foundation—I put it where I’m a little red. And I use RMS because Rosemary Swift is amazing. She’s an amazing makeup artist but she’ll read your astrology as well. And we’re both Aquarians. I just love her. And I use a little bit of RMS “Un” Cover-up. And I have a little compact of highlighter in creamy bronze by Tom Ford, and that’s it. And Boy Brow by Glossier.

What’s your hair situation in the a.m.?

I’m not in control of my hair—literally, it’s just whatever’s happening is going on. I never know what I’m going to get.


What’s the first thing you read each morning?

I don’t. I have Instagram but it’s not on my phone.

What business do you conduct before 10 a.m.?

You know what—in the morning, I wake up, have coffee, and take the dog out, which sets the mood in such a nice way. Then I come back and check my emails.

What time do you head to your office?

Depending on the day, I’m usually at the factory between 11 and 12, so I try and get out before I hit traffic. You know how it goes—when you’re freelance, every day is different. But I think it’s really important to wake up with purpose: even if you don’t have something going on that day, create something.