In a game of free association, mention the name January Jones and most will reply, “Betty Draper.” Jones’ most famous role brings to mind a certain kind of 1960s glamour, that of the always immaculately put together housewife (even when she’s in her housecoat). For her VIOLET GREY cover shoot that required the former model to transform into six different beauty test looks, Jones’ longtime makeup artist, Rachel Goodwin, invoked another side of the ’60s — that of the bombshell with the over-the-top eye. Recalling Julianne Moore’s melancholy glamour-puss in A Single Man, Goodwin created an eye that was certainly reminiscent of the bygone era, but with something slightly askew and imperfect. Goodwin walks us through the look, below.