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Hairstylist Serge Normant’s step-by-step tutorial on Cindy Crawford’s enviably full locks.
Written By Lexy Lebsack
Photography By Emma Summerton
Makeup By Dotti
Hair By SERGE NORMANT
Nails by MARISA CARMICHAEL
Styled By Sally Lyndley
Hairstylist Serge Normant’s step-by-step tutorial on Cindy Crawford’s enviably full hair  |  #VioletGrey, The Industry's Beauty Edit
Hairstylist Serge Normant’s step-by-step tutorial on Cindy Crawford’s enviably full hair  |  #VioletGrey, The Industry's Beauty Edit

— MODEL CINDY CRAWFORD / PHOTOGRAPHY BY EMMA SUMMERTON

For French hairstylist Serge Normant, the bigger the hair, the better. Crafting the kind of height, volume and thickness that commands envious eyes comes as second nature to the hair legend, who uses techniques (a classic set, styling with dry shampoo) he first honed as a teenager working in a small salon outside Paris. With a red-carpet and editorial career built on crafting impeccable, full locks for the likes of Sarah Jessica Parker, Blake Lively and Julia Roberts — and an eponymous product line to match — he’s the unspoken king of body. 
For VIOLET GREY’s cover-story photo shoot with his longtime client Cindy Crawford, Normant brought his signature techniques to set, giving the supermodel touchable, bouncy curls. His inspiration for the day, a mixture of Charlotte Rampling and Lauren Bacall, called for pin curls and a cocktail of volumizing products applied at the roots of hair. Normant’s step-by-step tutorial, and The Violet Code–sanctioned products necessary to achieve the look, below. 

THE VOLUMINOUS HAIR
TUTORIAL

BY SERGE NORMANT
The French hair legend walks VIOLET GREY through the full, lush style he created on supermodel Cindy Crawford.
Hairstylist Serge Normant’s step-by-step tutorial on Cindy Crawford’s enviably full hair  |  #VioletGrey, The Industry's Beauty Edit

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To begin, apply the hairstylist’s own Meta Lush Volumizer to damp locks, concentrating on the roots, and blow-dry strands smooth with a medium-sized round brush. The goal is to dry hair while creating bend at the ends and lift at the crown.

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To further amplify the roots and create extra fullness, grip and texture, spray Normant’s Meta Revive Dry Shampoo onto partings all over the head.

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Create pin curls in a few deceptively simple steps. Wrap hair around a one- or one-and-a-quarter-inch iron, hold until hot, slide the iron out without unraveling the hair and pin the intact curl to the scalp to cool. (Violet says to try T3’s Singlepass Twirl Curling Iron and Y.S. Park’s Pro Clips.) It is critical to allow the hair to cool fully before releasing the pins.

Additional Advice: Curl hair under, and direct the roots away from the face when setting the curls to create a shape that flows out and back, mimicking hair that blows in the wind.
T3
SINGLEPASS TWIRL CURLING IRON
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Once the hair is completely cool, release the pins, and gently brush through the curls with a natural-bristle brush (Violet says to try Y.S. Park’s Tortoise Wood Air Vent Cushion Flat Eco Styler Hair Brush). For a soft finish that’s touchable, avoid hairspray. Instead, run a few drops of Normant’s Meta Sheer Finishing Oil through locks to finish the look.
#WANT
T3 FEATHERWEIGHT 2 HAIR DRYER
For hair that reaches supermodel heights.
APPROVED BY THE VIOLET CODE 5/15/14

cover story:
cindy
crawford

Read the COVER STORY on the supermodel and see more images from on-set. 

artist profile: 
serge normant

Meet the multitasking hairstylist behind Cindy Crawford's voluminous cover-story locks.