The Violet Files editorial director Christina Han welcomes Chanel Beauté to
the Industry’s Beauty Edit.
Introducing CHANEL | @violetgrey


Dear Violets,
The name VIOLET GREY may have been inspired by the startling violet shade of Elizabeth Taylor’s eyes, but there is another woman whose inimitable legacy is woven throughout the blueprint of our growing enterprise. Gabrielle Chanel, known to all as Coco, was an unabashed rule-breaker who set new standards in fashion and beauty. She made corsets and crinolines obsolete. Kicky skirts and blunt bobs were suddenly chic, and the only necessary accessory was a bold red lip. It was the beginning of a revolution.

VIOLET GREY’S founder, Cassandra Huysentruyt Grey, was particularly influenced by a singular photo of the original lady boss, snapped by legendary French lensman Henri Cartier-Bresson. It’s a candid portrait (as Cartier-Bresson does best) of Mademoiselle Chanel partaking in an intimate conversation on a wide suede couch (she eschewed velvet and silk, opting for a more comfortable appeal) in her famed Rue Cambon apartment, surrounded by walls lined with serious-looking leather-bound books. There is a sense that many conversations of worth have taken place there, under a haze of cigarette smoke and Chanel No. 5.
Inspired by this iconic image, a couch of similar dimensions took residence at 8452 Melrose Place (the birthplace of VIOLET GREY) with the hopes that on Los Angeles’ most discreet, tree-lined street, surrounded by lipsticks and a touch of Hollywood magic, fortuitous conversations would morph into palpable reality.

That was more than two years ago, when dreams of establishing the ultimate beauty curation were whispered into ears that would listen. Today we welcome Chanel Beauté to the shelves at VIOLET GREY.
Introducing CHANEL | @violetgrey

Above (top): Jeanne Moreau and Coco Chanel, 1960. Botti / Stills / Eyedea Presse.
above (left): Cassandra Huysentruyt Grey, Vogue, September 2013 / Sebastian Kim.

Mademoiselle Chanel once famously said, “I don’t understand how a woman can leave the house without fixing herself up a little—if only out of politeness. And then, you never know, maybe that’s the day she has a date with destiny. And it’s best to be as pretty as possible for destiny.” It could very well be said that we at VIOLET GREY have been preparing for this fateful day.
To successfully curate the Industry’s Beauty Edit, naturally one would have to collaborate with the best in beauty. Our first cover story, starring Mad Men’s Jessica Paré (and creative directed by Rosie Huntington-Whiteley), took place at the home of Hollywood legend Robert Evans. The makeup artist selected for our premiere shoot was none other than Chanel’s Kate Lee. That summer, between cooling our feet in the pool (the very same one Slim Aarons was known to photograph) and strolling alongside Evans’ tennis court, we learned from Lee that the best red lip is achieved with Chanel Rouge Allure lipstick in Pirate.

I don’t understand how a WOMAN can leave the house without fixing herself up a little—if only out of politeness. And then, you never know, maybe that’s the day she has a DATE with destiny. And it’s best to be as pretty as possible for DESTINY.


Tweet This
Jessica Pare for THE VIOLET FILES | @violetgrey
Soon after photographing Paré in the pool, we invited a parade of Hollywood’s leading artists to visit us on Melrose Place to meticulously document and vet, according to the Violet Code, the Chanel beauty essentials that would change our lives, and our cosmetic wardrobes, forever. We learned that Vitalumiere Acqua foundation offers the most flawless finish (thank you, Rachel Goodwin); that the Sublimage Eye cream erases last night’s most mischievous decisions (we are deeply grateful, Kate Lee); and that the Bronzing Makeup Base is a cosmetic wardrobe staple for its ability to both subtly contour and deliver an enviable glow to any complexion (Pati Dubroff, we owe you our firstborn). 

All these priceless beauty lessons learned and secrets shared by the artists and our extensive community are then neatly filed away into The Violet Files. In celebration of Chanel Beauté arriving on the shelves at VIOLET GREY, we penned a few new Files for your perusal: Live life as only Coco Chanel would in Coco’s Maintenance Rules; meet makeup artists Kate Lee and Rachel Goodwin, along with the Chanel beauty essentials they curated for VIOLET GREY; and learn how to appropriately red lip yourself with tutorials (modeled by Amber Valletta) inspired by Mademoiselle Chanel’s own signature scarlet lip look. 

These and many more beauty secrets await, so without further ado, we at The Violet Files and VIOLET GREY invite you to prepare for your own date with destiny...
Christina Han 
Editorial Director | The Violet Files
Letter from the Editor, Christina Han | CHANEL: A Date with Destiny | @violetgrey


Mademoiselle is one of the most quoted ladies of all time. Read her rules and consider her advice on love, beauty and the importance of perfume.


Rose Byrne, Rooney Mara and Rosie Huntington Whiteley have Chanel celebrity makeup Kate Lee on speed dial. Get to know her and the beauty essentials she helped curate for VIOLET GREY.