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LESSONS:

SARAH BRown’s
GUIDE TO WHAT YOU
NEED NOW

Steals, splurges, new obsessions, forever classics: Get them while they’re hot.

Written By SARAH BROWN

Hello and WELCOME to our annual PUT IT IN THE BAG Event. For those of you who are new here, “put it in the bag” is our way of saying: Psssst: You Need This Now, Trust Us. 

Our PUT IT IN THE BAG Event comes with a delicious discount attached, which makes it nearly impossible not to put everything that catches your eye in THE BAG. This is an ideal occasion to stock up on the non-negotiables you must have on hand at all times, and to try those alluring items you may have had your eye on, heard your friends rave about, or heard us rave about. I take these opportunities to pull the trigger and try things that might feel like a treat, but may in fact turn out to be completely essential. I consider anything that improves my life, brightens my day, and actually works, essential. Sometimes it’s the little things. Sometimes it’s the really big ones. 

This summer is going to be LIT, so without further ado and as your faithful curator-in-chief, here are the forever classics and new obsessions I am putting in THE BAG for a season full of selfies, shelfies, vacations, staycations, sandy sojourns, late nights, long weekends, hostess gifts, hotel room upgrades, jet travel, rooftop cocktails, dewy skin, thick hair, and effortless elegance. 

XO.

SB

Promotion ends May 30, 2022

FOREVER CLASSICS & NEW FAVORITES

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“We believe in Bader head-to-toe. This luxe oil is especially amazing on just-shaved legs.”

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“I recommend tossing several shades in THE BAG.”

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“Dr. Nahkla has kindly created a supersized 50 ml bottle of his all-star Regenerative Serum, so now we can actually bathe in the stuff. I recommend throwing in his Snake Venom Peptide-powered Eye Renewal Cream while you are at it, too. It’s mega.”

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“Tina Craig has this knack for making cult-status products right out of the gate. Her latest is no exception: The brand-new (exclusive to us) SUPER Body Hydrator, packed with five different forms of hyaluronic acid, instantly absorbs and feels almost glassy.”

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“We love Ami Colé’s dewy new highlighter—a colorless gel stick flecked with mica—for the foolproof fresh-faced glow that truly works for every skin tone. Use it everywhere: cheeks, lids, lips!”

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“If you have been searching for an under-eye concealer that melts into your skin like butter, wears like skin care, and does not (repeat: does not) settle into creases later in the day thus defeating its own purpose, here it is. You’re welcome. I love it.”

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“Be the smartest person you know and scoop up Gucci’s brush set right now. Total luxury, total staple.”

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“This genius item is a mineral sunscreen disguised as a makeup primer. Great alone; lightweight and silky enough to slip under foundation (promise).”

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“Supercharge your smoothie, make your matcha major. Powered by marine collagen and pearl powder, here is the supplement that does it all.”

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“Summer hostess gifting, solved. Looks great on the edge of the tub.”

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“Welcome to the most social summer season… ever? 111SKIN’s deluxe hydrogel sheet masks are the gold standard in party prep. I love using a Rose Quartz Roller on top.”

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D.S. & Durga’s I Don’t Know What fragrance enhancer has that certain je ne sais quois (heh, heh). Designed to be worn alone or as a chameleon-esque booster to give your other fragrances a little something extra.”

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“Thicker, stronger, better, hair is the name of the game. Virtue’s Flourish regimen delivers. The Density Booster can be spritzed all over or as a spot treatment in areas like the temples and hairline. Caution: Your boyfriend will steal this.”

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“Because you’re going out. Glamour 101, from superstar editorial stylist Garren.”

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“Who knew dental could be so deluxe? This patented, peroxide-free solution protects enamel, brightens smiles, and comes to us from a pair of glamorous Swiss dentist sisters.”

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“When either channeling, or having, a sexy, sun-drenched French riviera moment this summer, make sure there is a bottle of Leonor Greyl’s legendarily chic hair and body oil nearby.”

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“Chlorine and sun are the enemy of the carefully placed cool blonde highlight. Fortunately, Shu Uemura’s deeply conditioning brass-fighting mask is here.”

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“Here’s the sunscreen all the cool kids will have pool-and-beachside this summer. Reef safe, non-nano zinc, great design, great packaging (sugar cane tubes), and created by a rad former pro snowboarder and surfer. Is it in THE BAG yet?”

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“A truly great vitamin C serum (magical complexion-brightening elixir) is every well-edited skin care regimen’s true MVP. Dr. Sturm’s is packed with three different forms of C, plus purslane, aloe vera and zinc.”

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“To put it in THE BAG, you need THE BAG. Here’s the classic.”