THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

THE VIOLET FILES

FILED UNDER

LESSONS

I’LL HAVE WHAT SHE’S HAVING:

THIS
COLLAGEN
POWDER
IS MY SECRET
TO BETTER SKIN

L.A.-based relationship expert and sex therapist Dr. Emily Morse can’t get enough of this internal miracle worker.

Written ByEMILY MORSE

Guy Aroch / Trunk Archive

The Shore Magic Collagen Powder is the thing that has really convinced me to jump on the ingestible collagen train. I’ve been taking it for a month now and have noticed that my nails are stronger and my skin is so much clearer, smoother, and a touch brighter. It’s helped my joints as well, because I usually have back pain, and that’s definitely less noticeable these days. I’m honestly surprised at how effective this is—basically all the good things I’ve heard about ingestible collagen, I’ve experienced with this formula. I can actually see a difference!

That may be because Shore Magic Collagen Powder is made from marine collagen, which comes from sustainably sourced wild fish. Marine collagen is supposed to be up to 19 times more absorbable by the body than other forms, such as bovine sources. That’s what gives you the incredible results. And there’s no added fillers, so you’re getting the purest form possible. According to the company, the product is pharmaceutical grade, which means it’s more than 99 percent pure with no binders, dyes, or unknown substances.

I’ve bought other collagen powders in the past, but have never used them consistently because they’ve always tasted a bit heavy and never really go undetectable in whatever you add it into. But Shore Magic Collagen Powder is the exception. It’s light. There isn’t a flavor at all, so you can mix it with anything. I like to do my two scoops first thing in the morning blended with water, ice, and oat milk in a big Mason jar. All I can taste is oat milk, which is great because I love oat milk. I also love the packaging. The chic, innovative, perfectly-measured scoop attaches and stores easily inside the container, so you never have to go digging around for a spoon. I’ve been recommending Shore Magic Collagen Powder to everyone, because it’s truly worth it. It’s flavorless, odorless, and a no-brainer to incorporate into your wellness routine. Plus, it works. I’m glowing.

CONTRIBUTOR STATS:

Name: Dr. Emily Morse

Job Description: Celebrity relationship expert and sex therapist

Where to Find Her: Los Angeles

Instagram: @sexwithemily

Beauty Essential: Shore Magic Collagen Powder

VIOLET CODE
APPROVED

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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Shore Magic

Hydrolyzed Marine Collagen Protein

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VIOLET CODE APPROVED

VIOLET CODE
APPROVED