A letter to our beloved community, from our Founder, CASSANDRA GREY.

Photographer NAJ JAMAI

Dear Customers, Collaborators, and Confidants: 

VIOLET GREY was founded with a simple, straightforward mission––to enable customers to feel confident in their purchase decisions through products and recommendations they can trust. Our not-so-secret sauce? Partnering with those who are the best at what they do. By working with the best beauty experts to curate the best products from the best beauty brands, we serve our community of customers who subscribe to the notion that, “Only the best will do.”

Earning your trust is our proudest accomplishment––as you (of course) know, you are some of the most, if not the most, discerning community of beauty consumers,  brands, and creatives in the world. Earning and keeping your trust is at the crux of every decision we make, asking before every move, “Will this strengthen our relationship with our customers and collaborators?” If we can’t answer that question with a resounding, “Yes!” then we don’t make the move. 

As you know, we didn’t garner your trust overnight. Over the past nine years, there were many moments that made us, and many that almost broke us, but as anyone who chooses entrepreneurship as their work religion knows, it is those darkest moments that have forged us into the company we are today––the very company that has attracted the eyes of FARFETCH, a global tastemaker that not only shares our obsession with earning customer trust, but one that has established itself as the choice luxury fashion platform by connecting curators, creatives, and customers in a way that has revolutionized your consumer experience. 

The acquisition of VIOLET GREY by FARFETCH is one that will bridge the gap between luxury fashion and beauty commerce, allowing us to share our coveted community and distinct point of view with a global audience. With this new partnership, VIOLET GREY and FARFETCH hope to offer you whatever you need, wherever you are, truly making it one of the Moments That Have Made Us.

As the founder, this moment is so wonderfully bitter sweet––like my brilliant child going off to Harvard or being pulled out of high school to work for Apple. Except in this case, my talented team and I are this child, nervous about our first day in a much bigger pond, and asking you, our VIOLET GREY community, to join us and support us in this next thrilling chapter. 

As always, 

Cassandra Grey &