Witchy Woo
Eau De Parfum

A sexy, earthy, one-of-a-kind fragrance designed to channel courage and creativity.

Written By LENA RAFF


Yasmine Sewell is the ultimate kind of cool girl––like your older sister’s best friend and powerhouse mentor wrapped into one––spearheading the direction of forefront-of-fashion brands like Browns, Chloé, Mulberry, Shinsegae South Korea, FARFETCH, and Liberty of London.

With her unmatched eye, unique aesthetic sense, and talent for what the Japanese call kuuki wo yomu, or “reading the atmosphere,” it was a surprise to no one, when in 2021, she united her love of beauty, fashion, and design with a lifelong passion for well-being and energetic connection (she is trained in Integrative Quantum Medicine™ and Reiki), and founded Vyrao.

Sewell didn’t originally set out to create a brand, she set out to heal. This mission led her to discover the power of scent to instantly shift one’s mood, and thus was born a line of new-wave fragrances that smell insane, look even cooler, and were created to help us harness specific energies. 


The Vyrao brand is simply enchanting, each gender-neutral fragrance housed in a pop-inspired jewel-toned bottle that contains a super-charged Herkimer diamond crystal energized by their in-house healer, Louise Mita.

After receiving the gorgeous, Ferngully green package, we were thrilled and intrigued by the opportunity to spritz Witchy Woo eau de parfum on our pulse points, finding its scent complex and irresistible. Immediately, we fell completely under the spell of this seductive, almost spooky scent, and as Vyrao suggested we might, we did feel more courageous and creative.

“The sexiest new fragrance line we’ve seen, from the chicest founder. Magical, yet grounding. And Witchy Woo, with notes of Moroccan orris, rose, nutmeg, black pepper, frankincense….who doesn’t want to be a little bit witchy?” —SARAH BROWN, Executive Director of  VIOLET LAB

“I love the green olfactive category so much. It’s subtle-yet-dark and taunting to the senses, while still being approachable enough to wear every day. This could be a new signature for those looking for something unexpected. Plus, the packaging is on point.” —ASHLEY CORNETT, Beauty Editor

“As someone who is committed to health and well-being, I love that it is a holistic perfume.” —VANESSA HERNANDEZ, Esthetician


With STAFFERS and Committee Members loving the scent, vanity-appeal, energetic experience, and sustainability (everything is recycled and recyclable) of Witchy Woo eau de parfum, this special fragrance is officially VIOLET CODE APPROVED and has earned a place on THE SHELVES. 


The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.