This clean, cutting-edge oral care collection is the perfect pick for those who love having a chic bathroom, but don’t like peroxide.
Written By LENA RAFF
PUT IT IN THE BAG
If there is one thing the VIOLET LAB loves more than debuting a wildly successful line, it’s discovering a product that is as gorgeous as it is effective. With vVardis, the cutting-edge oral care brand from Switzerland, we achieved both. Earlier this year, the collection hit (and then promptly flew off) THE SHELVES. Much like our team of curators, savvy VIOLET GREY beauty connoisseurs were immediately drawn to the chic, sustainable line that delivered impressive results.
Allow us to take a step back. Increasingly, we’d become more aware of the harsh and often toxic ingredients used in oral care. Not ready to surrender our pearly whites to the stains and discoloration caused by some of our favorite habits (looking at you, espresso and Barolo), we succumbed to peroxide treatments to brighten our smiles. That’s when we met Haleh and Golnar Abivardi, Swiss sisters and dentists with a novel approach to oral care. The vVardis sustainable toothbrushes made from alpine wood were love at first sight. The brand’s toothpaste made us look forward to brushing. And the innovative whitening serum impressed even the most skeptical dentist on the Committee of Industry Experts.
With oral hygiene a final frontier in the beautification of our medicine cabinets, we begged for more. Enter the vVardis White Enamel Anti-Aging Ritual, complete with a picture-perfect—and delightfully refreshing—mouthwash.
This comprehensive set includes the vegan, fortifying products that shoppers and the VIOLET LAB had already become devoted to—New White Enamel Anti-Aging Serum, Enamel Caressing Wood Toothbrush, New White Enamel Anti-Aging Toothpaste plus, the Enamel Highlighter Mouthwash. Given the rate at which these vVardis daily essentials were being purchased on repeat, we were pretty sure the Committee of Industry Experts was going to have only positive things to say.
“Created by two Swiss dentist sisters with sustainability and innovation in mind, vVardis is the oral care line you’re going to be seeing on all stylish, well-appointed vanities. The New White Enamel Anti-Aging Serum whitens and brightens without peroxide, which is ideal for sensitive teeth and gums, and a great adjunct to in-office treatments when you need a boost.”
—SARAH BROWN, Executive Director of VIOLET LAB
“The toothpaste has a pleasant taste and you only need a small amount for teeth to feel smooth and look glossy. I love that the clean feeling lasts all day.”
—DR. STEVEN BUTENSKY, Dentist
“Beautifully designed and smartly packaged, the toothbrush has a slender, long neck to help you get to those hard to reach areas.”
—DR. CHRIS SALIERNO, Dentist
This collection of scientifically-advanced, good for you—and good for the planet—oral care products is a must-have for anyone looking to flash a whiter, brighter smile. We found it even gave porcelain veneers a glossy sheen. Pro tip: The smartly packaged box set makes for an extremely thoughtful and unexpected gift. Consequently, vVardis’s New White Enamel Anti-Aging Ritual is now VIOLET CODE APPROVED and has earned a place on THE SHELVES.
The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.