editor’s pick:


overnight memory serum 

The hydrating overnight serum that has you looking like you slept a full eight hours.

Written By JAYME CYK


Besides refreshing, Tatcha’s Luminous Dewy Skin Mist delivers instant radiance. But Tatcha founder Vicky Tsai knew those effects were only temporary. Inspired by the coveted mist, Tsai created a hydrating serum that provides more long-term results and mimics that same translucent glow. Dubbed the Overnight Memory Serum Concentrate, this addictive gel-like potion contains Okinawa red algae and seven rich botanical extracts to restore hydration, refine texture, and visibly plump. Wear overnight to restore skin or throughout the day for a lush glow. Just think of it as the next best thing to a full eight hours of sleep.


“My skin was so smooth the morning after I used it. I did it for a week and felt super hydrated.”—Jo Strettell, makeup artist

“This is such an amazing product. You’ll wake up with baby-soft, soothed skin.”—Jeffrey Baum, makeup artist

“The texture is awesome and the serum feels so good on my skin.”—Fiona Stiles, makeup artist

“It’s such weird consistency, but it’s so great and so plumping.”—Jenn Streicher, makeup artist

“I love using this on the neck. It delivers so much hydration. It’s like a face-lift.”—Matthew VanLeeuwen, makeup artist


April 25, 2017

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violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.