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VIOLET CODE APPROVED:

SHU UEMURA
YūBI BLONDE
SHAMPOO
& CONDITIONER

A violet-hued duo designed for highlighted blondes to help maintain color, fade brassiness, and restore strands. Plus, it smells incredible.


Written By JACLYN LITTLE

DISCOVERED

Post quarantine, our blonde-haired staffers were desperate to hit the salons to get back to the color they were before lockdown. Now back to their OG shades, the concern has been around maintaining their color between visits, which can be quite a challenge with summer sun beating down, and thus began the quest for the best products to help our fair-haired co-workers.


TESTED

Shu Uemura is known for some of the most luxurious formulas (and tools) in beauty, so it was no surprise that when we received samples of the Yūbi Blonde Anti-Brass Purple Shampoo & Conditioner duo, our office blondes jumped at the chance to take it home. Reporting back that ‘yellowing roots’ were now a cooler hue, they knew they were on to something and immediately requested samples be sent to our Committee of Industry Experts to test and report back.

“This ultra creamy product felt lovely, depositing just the right amount of pigment on blonde hair.” –  NEIL MOODIE, Hairstylist 

“Loved these! Definitely lightened my hair, removing the yellow tones and left my hair feeling soft.” – SIMONE DE LA RUE, Fitness Expert

“This creamy combo deposits just the right amount of violet pigment on blonde hair and smells so, so good. The conditioner is the best I have ever used, encouraging my hair follicles to behave and strands to de-frizz without ever falling flat.” – SUE GLASSCOCK, Wellness Expert


APPROVED

After our panelled experts tested this shampoo/conditioner duo on themselves and clients for 6+ weeks, they unanimously reported back on how well the product toned fading, brassy, yellowed blonde strands, restoring them with a cooler color that allowed them to go longer between salon visits, and left hair softer, more manageable, and smelling incredible. Without further ado, we are thrilled to award Shu Uemura’s Yūbi Blonde Anti-Brass Purple Shampoo & Conditioner the VIOLET CODE APPROVED accolade, earning it a coveted place on THE SHELVES.



VIOLET CODE
approved

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.