THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

editor’s pick:

serge lutens

FARD À LÈVRES

Presenting the long-wearing lip essential in a chic black casing.

Written By JAYME CYK

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DISCOVERED

There’s nothing quite as swank as whipping a Serge Lutens Lipstick out of your bag. The chic hexagonal lacquer packaging encourages public application, and the formula is beyond exquisite. With its prism-shaped bullet, the creamy lipstick glides on like butter and makes it easy to define and contour the lip. Think of it as the little black dress of lipstick—it will never go out of style.

TESTED

“What a perfect lipstick, and such a sensory experience from start to finish. The packaging, the application, the color, and the wear power are all top notch.”—Kirin Bhatty, makeup artist

“These are so chic. They come in a beautiful demi-matte formulation and the case is a miniature, efficient, weighted metal hexagon that encourages public application.”—Jeffrey Baum, makeup artist

“These lipsticks feel so good. The formula is like nothing I’ve ever tried. The shades are beautiful and the lipstick is rich, creamy, lightweight, long lasting, and highly pigmented.”—Carola Gonzalez, makeup artist

“The pigment is beautiful and the colors are very wearable.”—Lottie, makeup artist

APPROVED & FILED

February 24, 2017

approved
by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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Serge Lutens

Fard à lèvres
Mauve de Swann

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approvedby the violet code

approved
by the
violet code