SARO DE RÚE $170
Decades of experience in the beauty industry under her [always stylish] belt, Mimi Cho has finally debuted a potent serum system–a freeze-dried, 98.5% potent hyaluronic acid tablet that you dissolve in the palm of your hand with a corresponding, perfectly-measured activator. Clearly exceptionally concentrated (the other 1.5% is squalene and vitamin E) and with clinical trials documenting its power to hydrate, firm, brighten, and plump the skin, to say we were intrigued would be a massive understatement.
VIOLET STAFFERS found themselves looking forward to the pseudo-science experiment they performed every morning popping open a packet of these hyaluronic capsules and mixing it with several drops of the antioxidant-packed activator. Applying liberally to our faces and necks, we still felt hydrated 72 hours later so knew it was time to send this special serum to our Committee Of Industry Experts for their honest opinions.
“I LOVED THIS SYSTEM! A genius and potent way to infuse hyaluronic acid into your skincare routine. A must-use before layering your favorite skincare over it. I have found it to be lightweight, absorbent, and non-sticky, and maybe most importantly, I could see the difference after using it.”
– DEREK YUEN, Hair Stylist
“The potency of this freeze-dried hyaluronic acid is next-level...so great that I want to share it with all my clients. My skin felt incredibly hydrated after only one use and the packing guarantees sustained efficacy.”
– GINA MARI, Esthetician
“After just one application my skin felt incredibly-hydrated and silky-smooth. The formula sinks in instantly and the results are immediately visible. I’m addicted!”
– ROBIN BLACK, Makeup Artist and Photographer
It takes a truly unique and exceptional product to make our testers gush quite like this, and Saro De Rúe’s Freeze-Dried Hyaluronic Acid Anti-aging System has proven to be just that. Therefore, it is now officially VIOLET CODE APPROVED and has earned a place on THE SHELVES.
PUT IT IN THE BAG
SARAH BROWN’S 5 REASONS WHY
1. We started hearing major behind-the-scenes editor buzz—and as usual, they were on to something.
2. It’s a patented DIY serum: A super-potent super-boost of pure hyaluronic acid mixed fresh on the spot. No water, no preservatives.
3. It’s just kind of FUN. A few drops of the Activator make the Capsule (a fluffy little nugget of freeze-dried HA) instantly sizzle and dissolve in the palm of your hand. Hello, IG Stories.
4. “I LOVED THIS!” (Derek Yuen), “Next level” (Gina Mari), “I’m addicted!” (Robin Black), and my favorite: “WHOA!” (Jacqueline Lozano). I’d call that good Committee feedback.
5. Low molecular weight means it penetrates deep to hydrate and plump skin from within. In fact, clinical trials showed that hydration increased by 56% within 30 minutes, and skin stayed hydrated for up to 72 hours. That’s a lot!
The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.