What if you could keep your hair color pristine—no fading, no brassiness—simply by styling your hair as usual? A new supercharged treatment brings that dream (and enviably glossy hair) to life.
Written By ANNIE TOMLIN
The right hair color can do a lot. (Just look at Marilyn or Madonna for proof.) As satisfying as it can be to pull off a drastic change or simply cover a few grays, the thrill of a salon-fresh hue quickly deflates once it begins to fade, shift, or lean brassy. It’s not your fault; it’s almost impossible to keep color consistent. That’s because UV exposure and pollution conspire to cause oxidative stress, dryness, dullness, and weakness—all of which leave hair in distress. Since moving to an underground bunker to preserve one’s hair color would be a bit much, that leaves us with at-home treatments.
The latest, Oribe Power Drops Color Preservation Booster, is an impressive one. It’s a highly concentrated, multitasking treatment serum that keeps hair looking as vibrant and shiny as it did at the salon. A host of antioxidants and amino acids tend to the important work of retaining color, softening texture, and protecting each strand from environmental stressors. Vitamin C goes deep into hair to fight off the oxidation that causes brassiness, while quinoa protein strengthens strands against breakage. Bioflavanoids, the plant compounds that give fruit their bold colors, help block UV penetration. Finally, the Oribe signature complex—made with extracts of watermelon, lychee, and edelweiss flower—protects against the drying, dulling, color-zapping effects of the elements.
Refreshingly, it is almost too easy to incorporate this serum into a hair care regimen. Add three to five drops to your existing styling product, mix it all up in your palm, and style as usual. It’s that simple. Right away, you’l see and feel a transformation; dry ends become smooth, hair looks shinier, and texture feels soft and well-conditioned. Over time, color stays true and consistent for longer. And since it may be a minute until salons can welcome clients again, there’s no time like the present to ensure your perfect hue stays put.
“I absolutely love these drops! It seals the color in and gives the hair a silky, smooth finish.” —BOBBY ELIOT, Hairstylist
“Like a protein booster for your smoothie, this is like a ‘preservation booster’ for your hair color. It smells great and reduces frizz, which is also a nice bonus.” —DJ QUINTERO, Hairstylist
“My hair looked really nice after using it! I would definitely recommend these to someone who colors, highlights, or tones their hair.”—KYLEE HEATH, Hairstylist
As with every product on VIOLET GREY, the Oribe Power Drops Color Preservation Booster reached our shelves once a minimum of 70 percent of testers deemed it a winner. At that time, we added it to our skin care edit with the Violet Code’s official stamp of approval.