Do you aspire to have silky, shiny hair? Here’s a 20-minute miracle to make it a reality.



You may recall a few years ago that dying one’s hair white blonde, not to mention any given shade of the rainbow, was all the rage. At the height of this craze, plenty of audacious types were completely bucking convention by bleaching their long, naturally dark hair. The question always remained: How did all of these selfie-snapping individuals suddenly accomplish the holy grail of hair color without sacrificing length, texture, and shine?

The answer? Olaplex, a patented “bond builder” that revolutionized the hair care world. We know that structurally damaged hair feels coarse, brittle, and dry, making it susceptible to frizz and a dull finish. The Olaplex formula utilizes a patented ingredient, Bis Aminopropyl Diglycol Dimaleate, to repair these broken bonds on a molecular level. So with just one application, hair is restored to an ultra-soft, smooth finish that feels great to the touch. And because it works on all hair types, it has quickly become a salon (or novice!) colorist’s secret weapon to use in tandem with dye to help prevent chemical damage and even brighten tone overall. 

But you don’t have to be wedded to hair dye to benefit from the magic of Olaplex. My long hair has a very long history of damage brought on by excessive heat-styling, overzealous brushing, and environmental aggressors. By working Olaplex No. 0 Intensive Bond Building Treatment into dry hair (let it saturate for 10 minutes, then add No. 3 Hair Perfector on top for another 10, and rinse), I saw and felt an immediate difference. Regardless of the cause, if you’re dealing with dry, broken, less-than lustrous locks, that’s precisely the type of hair that Olaplex aims to tame. Personally, I’m over bleaching my hair (too much work!), but I’ll never, ever give up my Olaplex.


“In love with this product! Not leaving my kit ever! Rebuilds your hair and helps repair breakage.” —Bobby Eliot, Hairstylist

“Game changer! I have used the Olaplex products for several years now, and I absolutely love these. They create healthy shine and leave hair feeling strong and very easy to style.” —Sascha Breuer, Hairstylist

“I tested this on a friend with severely bleached hair that is prone to stretching and breaking. After one treatment, the hair already felt stronger and silkier.” —Derek Yuen, Hairstylist


As with every product on VIOLET GREY, the Olaplex No. 0 Intensive Bond Building Treatment reached our shelves once a minimum of 70 percent of testers deemed it a winner. At that time, we added it to our skin care edit with the Violet Code’s official stamp of approval.


The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.