Everything you love about Olaplex’s Nº 4 Bond Maintenance Shampoo, now with the power to brighten both natural and less-than-natural blondes and grays.

Written By LENA RAFF


Olaplex is, for very good reason, one of the most recognizable names in hair care. In all likelihood, everyone from your hairstylist, to your best friend, to that impossibly-cool random you follow on Instagram, is using several items from this line made famous by bringing dull, fried, damaged hair back to life with their signature bond-building formula. Now, Olaplex has created a shampoo imbued with all of their strengthening, regenerating, hydrating, and smoothing technology, plus the perfect amount of blonde- and gray-brightening purple pigment. It’s no surprise that upon hearing about it, our fair-haired VIOLET STAFFERS were excited to lather up.


It wasn’t long before our colleagues (of both the natural and chemically-enhanced varieties) were looking especially radiant. With zero visits to the salon involved, brassiness and warmth were banished, and blonde and silver tones looked fresh and vibrant. Thrilled with the internal results, it was time to get it into the hands of our Committee.

“This immediately tones any brassiness without leaving residue behind on my towels (such a problem for me). I also enjoyed how this didn’t deposit too much tone on my blonde strands, but rather, brightened and nourished without adding weight.” —ASHLEY CORNETT, VIOLET GREY Beauty Editor

“The shampoo has a nice lather, smells great, and leaves my hair feeling soft. As a natural blonde who now highlights my hair, it acts as a toner to prevent brassiness and gives my hair shine.” —ELIZABETH K. Hale, MD Co-Founder CompleteSkinMD, NYC

This is amazing–elegant-yet-clinical and perfect for my blond(-ish) hair.” —JULIE K. KAREN, MD Co-Founder CompleteSkinMD, NYC


With STAFFERS and Committee Members flaunting impossibly fresh looking, super-strong, nearly incandescent blonde and gray locks, OLAPLEX’S Nº.4P BLONDE ENHANCER TONING SHAMPOO is officially VIOLET CODE APPROVED and had earned a place on THE SHELVES.


The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.