THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

VIOLET CODE APPROVED:

MUTHA
NO. 1 SERUM

Named No. 1 for a reason.

Written ByANNIE TOMLIN

DISCOVERED

Created by model-turned-philanthropist Hope Smith, this transformational, multitasking serum evens skin tone, increases hydration, and smooths texture… and that’s just for starters.

TESTED

Can a single serum really do it all? We sent MUTHA No. 1 Serum to our committee of industry insiders to see if it could meet their (justifiably-high) expectations.

“Active, natural, and anti-aging...a quintessential must!” – VANESSA HERNANDEZ, Facialist

“This gentle, hydrating serum makes my skin soft and radiant and it’s great for all skin types.” – MAI QUYNH, Makeup Artist

“Epic! My skin feels supple within minutes. It’s a special treat for the skin.” – MICHELLE SAUNDERS, Manicurist

APPROVED

Sporting smoother, brighter, healthier-looking skin, our testers overwhelmingly endorsed MUTHA No. 1 Serum. Now officially VIOLET CODE APPROVED, it holds a coveted space on our virtual skin-care shelves.

VIOLET CODE
approved

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The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

MUTHA

No. 1 Serum

Shop Now

VIOLET CODE approved

VIOLET CODE
approved