THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

editor’s pick:

Laura Mercier

Caviar stick eye colour

The creamy shadow stick that delivers an instant smoky eye.

Written By JAYME CYK

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DISCOVERED

We ask a lot of our eyeshadows. They have to blend easily, be long wearing, and crease-resistant, as well as delivering high-impact colour. It’s no wonder so many fall short. One however, meets the high standards required of the Violet Code and our artist community – the Laura Mercier Caviar Stick Eye Colour, a creamy shadow that lasts from the moment it’s applied till you (gently) wipe it off at night. The rich formula is the perfect tool to line, highlight, and create an effortless smoky eye.

TESTED

“The Laura Mercier Caviar Stick is my go-to for an easy pop of color on the eyelid. It smudges well, blends, and stays put! No crease and no fade.”—Pati Dubroff, Laura Mercier celebrity makeup artist

“The Laura Mercier Caviar Stick is the perfect multi-tasker. I use it to line the eyes, smoke them up, or give them a subtle swipe of color.” —Jenn Streicher, Laura Mercier celebrity makeup artist

APPROVED

December 27, 2014

FILED

January 29, 2016: Paris Couture Beauty

approved
by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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Laura Mercier

Caviar Stick Eye Colour
Amethyst

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approvedby the violet code

approved
by the
violet code