WHY IT CAUGHT OUR EYE
A painter by trade, Kosås founder Sheena Yaitanes uses color theory to create each shade of her creamy lipsticks. Her newest creation, cream blush and highlighter duos, are no exception. The user-friendly formulas are packed with botanical oils (think: marula, rosehip seed, grapeseed, green tea, and myrrh) to nourish the complexion and deliver a dewy finish. “When a person flushes naturally, the color in the cheeks is mixed with the earthy tone of the skin,” says Yaitanes. “We worked to bring this subtle complexity to each of the blush shades, so what you get is actually a warm peachy tone mixed with elements of skin tone, or a cool pinkish version of the same. This makes the blush look more like actual color coming from your skin, rather than color sitting on top of your skin. The highlighter is also a version of skin tone, but it’s slightly understated and is meant to subtly draw light to the parts of your face where you apply it, but without visible glitter or a blue cast.”
Each blush is paired with a subtle highlight sans shimmer to brighten the face. “When we wear lipstick, we are increasing the ‘saturation’ of our lips, and to pull the whole look together and create visual harmony, we need to add blush to balance the saturation of the cheeks,” says Yaitanes. “I wanted to create something that could not only act as skincare, but that anyone could use and blend easily into a sheer wash of color by just patting.”
Using a brush or your fingers, apply blush to the apples of the cheeks. Add to the cheekbones for bronzed definition; for a warm monochromatic look, dab along the upper lash line and blend. To finish, sweep highlighter wherever you crave radiance.