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editor’s pick:

glossier

boy brow

The cult-favorite brow gel that sculpts, thickens, and grooms.

Written By JAYME CYK

DISCOVERED

Based on myriad interviews with consumers on Into the Gloss, Emily Weiss felt that she understood women’s shopping habits, what they needed, and what was working for them. So she compiled all those conversations, and in 2014 she unveiled Glossier, a beauty brand that is fun, easy, personal, and not about perfection. Fast-forward to 2015: After a successful launch of skincare, Glossier revealed the Boy Brow, which would become a hit among all brow enthusiasts. “Boy Brow’s creamy wax formula is inspired by traditional hair pomade or men’s mustache wax. It provides a soft, flexible hold that doesn’t stiffen or cake,” says Weiss. Just consider it the perfect product to frame your face.

TESTED

“Holds, coats, shades, and voilà: the perfect all-in-one product! Less is more, which is what I love about this brow gel.”—Jimena Garcia, brow expert


Glossier Boy Brow is a kit staple for me, and I can use the clear formula on all hair tones—including redheads, who tend to be left out when it comes to gels.”—Kirin Bhatty, makeup artist

APPROVED & FILED

February 21, 2017

approved
by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.