As if conjured from a dream, these chic combs transform hair care from routine to ritual—and are now available in three new patterns exclusive to VIOLET GREY.
Written By ANNIE TOMLIN
Earlier this year, a package arrived on the desk of Maureen Choi, VIOLET GREY’s executive director of content and curation. Normally, this is nothing notable—her job involves sifting through all of the latest beauty products—but this one, sent from a stylish new haircare brand called Crown Affair, was something special.
Inside was an elegant, hand-carved comb with widely spaced teeth, gently rounded tips, and a classic tortoise pattern. For post-shower detangling, scalp massage, and simple relaxation, the Crown Affair Comb No. 001 was brilliant in its simplicity and luxury. “I loved it right away,” Choi recalls. “Especially during those early, dark days of Covid, when running a comb through my hair felt like the biggest win.”
Here’s where things get a little…metaphysical. A few nights later, Choi dreamed of the comb, but in various patterns and styles. Upon checking her email the following morning, she had a message from Dianna Cohen, a longtime VIOLET GREY customer and the founder of Crown Affair: Would Choi and her colleagues ever be interested in collaborating on exclusive colorways for Comb No. 001?
Kismet! And so, a dream began to shift into reality. “VIOLET GREY very much led the way,” Cohen says of the initial creative discussions. “Maureen and her team talked about the value of taking a moment to pause and do something beautiful for yourself each day, and how something as small as pulling a comb out can make you feel good.” Together, the teams settled on three patterns—green malachite, tiger’s eye, and serpent—loosely inspired by Ed Ruscha’s recent Busted Glass series and his 1970 series, News, Mews, Pews, Brews, Stews & Dues. “I’m super happy that we chose tones that reflect both partners,” Cohen says. “They feel like the VIOLET GREY customer, but they’re also part of the Crown Affair universe.”
As with the original tortoise pattern, the VIOLET GREY exclusives are made of plant-based cellulose acetate, making them a more sustainable option than plastic fabrications. (They’re also hand-crafted in Switzerland, an ever-more-rare detail in our era of speedy mass production.) The Comb No. 001 is compact enough to tuck in a small purse, chic enough to keep in the open—and an indispensable tool for the care and maintenance of various hair textures. When it comes to hair care, at least, it turns out that dreams actually do come true.
“A classic in the making! I use this in the shower to detangle my waves so they air dry frizz-free.” —SUNNIE BROOK, Hairstylist
“Easily the most useful—and best-looking—new item on my vanity." —LORI YOUNG, Makeup Artist
"Thanks to this beauty, I actually look forward to combing my hair. I find that the rounded teeth help prevent snagging and pulling, especially at the ends. And don’t even get me started on how chic it is!" —MAUREEN CHOI, Violet Grey Executive Director, Content & Curation
As with every product on VIOLET GREY, Crown Affair The Comb No. 001reached our shelves once a minimum of 70 percent of testers deemed it a winner. At that time, we added it to our skin care edit with the Violet Code’s official stamp of approval.