A uniquely glam tube, luxe black formula, and trompe l’oeil twist make this CHANEL mascara an instant classic.
Written By PATTY TORTOLANI
PUT IT IN THE BAG
Confession: We jump around with mascaras, it’s where we tend to experiment most. Not only because our preferred lash style can vary—dramatic one day, barely-there the next—but because the technology is constantly evolving and innovating. And as the MVP in our makeup bag, we probably go through a half dozen (or more) tubes a year. So we do not say this lightly: When we met CHANEL NOIR ALLURE Mascara, it was love at first swipe.
Featuring CHANEL’s click mechanism—a patented system for opening and closing that has never been used in a mascara—the tube offers an airtight seal that prevents the formula from drying out. The ingredients are equally novel: three naturally derived waxes and provitamin B5 deliver nourishing volume, curl, and length. The secret sauce is a nearly imperceptible tinge of red that adds depth to eyes.
One coat and we were hooked. The better-than-black formula provided smooth, buildable coverage that refused to clump. The brush curled and extended every lash and kept them lifted the entire day.
Suspecting we’d found a mascara worthy of monogamy, we sent it to our Committee of Industry Experts for their unvarnished opinions.
“The packaging is so luxurious and chic. As for the brush, it lengthens and separates beautifully and allows you to coat each lash for a clean, soft finish.”
—CYNDLE K, Makeup Artist
“The red tinge to the formula really makes the eye color pop. I love the wand, too; it is very easy to maneuver for defined volume.”
—KATE LEE, Makeup Artist
“My new favorite! The texture goes on so smoothly and doesn’t clump. And the ultra-deep shade gives such intensity!”
—TYRON MACHHAUSEN, Makeup Artist
With the Committee Members, their clients, and the VIOLET LAB all impressed, CHANEL NOIR ALLURE Mascara is VIOLET CODE APPROVED and has earned a place on THE SHELVES.
The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.