toothpaste bits
in mint charcoal

The fresh new way to brush your teeth is both fun and environmentally-friendly.



Please raise your hand if you’ve ever arrived at a destination and realized that while you fastidiously secured your exfoliating cleanser and sleep mask, you totally spaced on toothpaste? Or possibly worse: Opened up your toiletry bag to discover that the wretched tube erupted en route and ruined absolutely everything?

“A revolution in oral hygiene” is not the sexiest way to introduce you to these wunderkinds, but that’s what’s going on here. Whether you’re a frequent flier or a hardcore environmentalist and clean (beauty) freak, these rather alluring pastilles will change your life — or at least your oral care routine. Here’s how they work: A month’s worth of Bite bits (62) come to your door packed in a rather chic-looking glass jar, so you’re not only omitting that annoying monthly drugstore run, you’re also erasing another karma-staining disposable plastic receptacle from your life. Simply pop a “mint” in your mouth, let it dissolve slightly by biting down, add water to your toothbrush, and brush as usual. Slightly foamy and minty fresh, it’s a surprisingly novel and user-friendly experience that dare we say, is kind of fun, too? 

For the full-on wellness connoisseur, there’s even the addition of activated charcoal, which helps lift stains and whiten teeth. Sadly, many well-meaning charcoal toothpastes foam up in an intimidating, dark muddy hue that stains your sink and your pride. Not so here! And because the “in the know” set have all adhered to the what-goes-in-your-mouth-goes-into-your-body rule, we love the pristine, vegan ingredient list that includes coconut oil, guar gum made from legumes, and xylitol, which naturally repels bacteria. In summation, we like this maxim: Be kind to the planet, think differently, and try something new. Oh, and as mom always says, “Don’t forget to brush your teeth!”


“These all-natural bits are a fun way to brush your teeth and a great alternative to traditional toothpaste. I'm obsessed with the fact that you are not dealing with a messy toothpaste tube and that the packaging is 100% recyclable. I may never go back to regular toothpaste again!” —Gina Marí, Esthetician

“These blew my mind. Perfectly sized toothpaste bits. No harsh taste. Same bubbles as traditional toothpaste without all the questionable ingredients. Sign me up!” —Bridget Brager, Hairstylist

“I love using Bite! The natural peppermint flavor is incredibly fresh, and it feels great to not produce any plastic waste while doing a daily activity such as brushing my teeth. This is a long-term product for me.” —Veronica Sinclair, Makeup Artist


As with every product on VIOLET GREY, the Bite Toothpaste Bits in Mint Charcoal reached our shelves once a minimum of 70 percent of testers deemed it a winner. At that time, we added it to our Wellness edit with the Violet Code’s official stamp of approval.


The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.