Apa Beauty $25
The perfect oral- and lip-care regimen by New York–based cosmetic dentist Dr. Apa.
Written By JAYME CYK
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WHY IT CAUGHT OUR EYE
New York City–based cosmetic dentist Dr. Apa always advises, “You should take care of your smile like you do your skin.” So when he set out to create his line, he not only created the necessary tools to keep your teeth in top condition (think: whitening strips, a sleek electric toothbrush with 40,000 sonic vibrations per minute, toothpaste, mouthwash, and gum gel), but he also encouraged patients to talk about dental products as another element of beauty.
Case in point: Dr. Apa revealed a lip scrub and lip balm to treat the entire mouth. The lip scrub gently buffs away dry skin and replenishes moisture with sugar, sweet almond seed, jojoba oil, shea butter, and orange peel, while the Lush Lip Balm locks in moisture with ingredients like shea butter, sweet almond oil, jojoba oil, and peppermint oil.
THE ARTIST RESPONSE
Apa Lush Lip Balm: “I’m a sucker for lip balms and I really like this product because it’s super moisturizing and it lasts a while. A lot of balms disappear within five minutes, but not this one!”—Jamie Greenberg, makeup artist
Apa Clean White Sonic Toothbrush: “This beautiful sonic brush combines the best of two worlds: gentle sonic brushing that leaves teeth smooth and clean, plus a sleek white design with gold trim that looks elegant on your counter.”—Carol Ross, RDH