A note about the VIOLET GREY hair curation from editorial director Christina Han.
— PHOTOGRAPHED ON THE SHELVES AT VIOLET GREY MELROSE PLACE
Dear friends,
I, by true virtue,
standards, morals and love, do not ever covet another’s husband, but I will
admit to precisely one moment in my life when I thought, “Oh, wouldn’t that be
nice?” My electric envy occurred, briefly, when I once met a woman whose
husband was a hairstylist. The man essentially vowed to blow-dry and
style her hair according to her whim: on days when she preferred Kate Moss’
tousled look or before events that require ball gowns — on any given day, for
that matter. She could have a good hair day, every day.
For the rest of us whose happily-ever-afters do not include such hair luck, we rely on the advice and assistance of experts to supply us with all of the necessary tools, tips and secrets to great hair.
I remember when VIOLET GREY’s founder, Cassandra Huysentruyt Grey, traveled from Los Angeles to New York to inquire about the types of secrets I might be willing to divulge on the subject of beauty. With more than eight years of experience as a beauty editor (my alma maters include Vogue, W and New York Magazine’s The Cut) and countless hours willingly spent in front of a mirror, I was thrilled to divulge nearly everything I loved about hair, makeup, skin and nails to such a captive audience. We discussed important topics such as the color of Elizabeth Taylor’s eyes (VIOLET GREY’s namesake), which mascara changed my life (Serge Lutens Cils Cellophane) and how I’ve managed to maintain the complexion of a 12-year-old (deals were made with the devil). And just as Cassandra has succeeded in curating the very best products for the Industry’s Beauty Edit, she has also procured the best advice in the industry from artists, influencers and editor/experts like myself (consider horn tooted — toot) for VIOLET GREY.
Along with a talented team of editors (much gratitude goes to Lexy Lebsack, Evelyn Crowley and Christine Lennon), I have tirelessly sought out every need-to-know hair secret there ever was. The fruits of our labor have been held to the standards of The Violet Code.
Every product has rightfully earned its spot on The Shelves at VIOLETGREY.com and The Shelves at the store on Melrose Place. Each one was discovered on location, in a dressing room or pulled directly from the kits of hairstylists during a visit to VIOLET GREY HQ. The Violet Code mandates that every product is vetted, tested and authenticated by those who are on speed dial for some of the industry’s best tressed. The result of this very rigorous process (never has our hair looked better) is a spectacular curation of simply the best in hair.
On the subject
of dry shampoo, we noted from star stylist Serge Normant, known for
crafting va-va-voom hair on clients like Julia Roberts and Sarah Jessica
Parker, that the oil-absorbing wonder spray is almost always best used as a
texturizing or volumizing styling product (and not actually for cleansing the
scalp).
On blow-dryers, we learned that hairstylists Alex
Polillo (responsible for Alice Eve’s easy, undone look) and Mara Roszak (whose clients include Emma Stone, Thandie Newton and Olivia
Wilde) trust the power, performance and durability of an Italian-made
hair dryer.
On hair masks, we tested and verified Ashley Streicher’s (of Streicher Secrets) findings that an entire evening dedicated to the maintenance of hair — particularly after a day at the beach — is most necessary, most reparative and
most likely to become a regular step in your hair routine.
On French
pre-shampoo and scalp treatments, sought-after stylist Jenny Cho (Amanda
Seyfried and Jennifer Lawrence are clients) once stopped by the VIOLET GREY
offices to alert us of their existence and inform us that true hair happiness
cannot be achieved without them.
In all, only 101 out of the thousands of products and tools we investigated survived the evaluation and made the
cut. With the proud introduction of the hair curation, VIOLET GREY will further
continue to be your trusted resource for beauty and polish.
Now please
accept my invitation to peruse #VIOLETHair on The Shelves and read The
Violet Files to achieve the kind of style deserving of a dedicated Champagne toast…