The creative process with the artists began where all good creative conversations tend to begin—on an elegant-but-comfortable couch. That couch, my favorite couch, a Sue et Mare couch, was ensconced in a former 1920s apartment on Melrose Place, soon to be known as VIOLET GREY.
It started as a private dressing studio for movie stars and their beauty teams. We hoarded magazine tears, vintage jewels, books, gowns, and anything shiny. Its storied walls (the space was formerly owned by legendary architect John Elgin Woolf) were lined with white file boxes stacked from floor-to-ceiling, filled with everything from the best under eye concealer to the beauty tests of Natalie Wood.
The space naturally evolved into a resource for beauty and polish— the sole reason for which VIOLET GREY exists today.
Along with Hollywood’s leading beauty experts, artists, and specialists, we have been curating the best in beauty for VIOLET GREY. Every product on our site or in our store has satisfied the necessary elements outlined in the Violet Code, which includes an intense and rigorous vetting process by the artists.
Only the best for baby.