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BEAUTY LESSONS:

FRAGRANCE
WARDROBE

WITH THE 12.29 SISTERS

VIOLET GREY’s scent consultants, Dawn and Samantha Goldworm, suggest fragrance pairings for an array of life events.

Written by CHRISTINE WHITNEY

“What do I wear in bed? Why, Chanel No. 5, of course.”—Marilyn Monroe

If Chanel No. 5, as Marilyn so memorably declared, is the fragrance of choice for bedside spritzing, what scent is best suited for the rest of one’s life moments? What perfume pairs well with popcorn on a midnight movie date? What fragrance should you wear on an interview for your dream job? Which perfume will escort you down the aisle?

When it comes to these questions, and any other perfume conundrums, fragrance consultants (and twin sisters) Dawn and Samantha Goldworm of olfactory branding mecca 12.29 (they concoct the scents for everything from Rodarte fashion shows to the Armory and Art Basel art fairs) have you covered. Below, in celebration of their discerning edit for VIOLET GREY, the Goldworms offer scent suggestions for a number of occasions—including a date with destiny.

WHAT 
TO WEAR?

A FRAGRANCE FOR EVERY OCCASION, BY 12.29’S DAWN AND SAMANTHA GOLDWORM

TOM FORD SANTAL BLUSH

This elegant sandalwood-based scent with soft florals is confident and seductive but never overwhelming or cloying. Like a good conversation, it will leave your date wanting more…

SERGE LUTENS CHERGUI 

Like you (and your relationship), this sultry scent is classic and comfortable—yet still exudes an element of mystery.

CHANEL NO.5 PARFUM

Use only two drops—you want to set a decadent tone without eclipsing the flavors of your latte.

BYREDO GYPSY WATER

With notes of bergamot and juniper berries, it’s mysterious yet still crisp and fresh—you don’t want your perfume to be the strongest thing in the weight room. And the formula only gets better as you sweat...

VILHELM ROOM SERVICE

One spritz of the whimsical oriental floral will no doubt leave your first love thinking you were the one who got away.

JEAN PATOU JOY

The name says it all. But should there be any doubt, breathe deeply and smell the flowers—jasmine and May rose, to be exact.

FRÉDÉRIC MALLE CARNAL FLOWER

Fresh, free, and fun—this bold floral pairs well with a bikini and a glass of rosé.

TOM FORD TOBACCO VANILLE

Its slightly sweet notes will sing when the lights go down.

DIANA VREELAND OUTRAGEOUSLY VIBRANT

Its rose, patchouli, and cassis notes may inspire you to do the unexpected.

SAMANTHA
& DAWN
GOLDWORM

The 12.29 founders share their beauty routines with The Violet Files.

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