Fortunately for anyone over 30, the no-makeup makeup look is very much in style right now—I think it’s the most flattering on pretty much everyone. Don’t throw on blue eyeshadow and try to relive your nightclub days. Instead, try brown, beige, or bronze-y eyeshadow sticks from Laura Mercier, which give the eye a nice, fresh finish. Avoid anything glittery around the eyes—a big no-no—because it will get stuck in any fine lines or wrinkles and make them more prominent. For cheeks, a little pop of color looks good at every age. Use something rosy and dewy, like Hourglass’s new palette of ambient powders and blushes, which aren’t glittery but still give a little shine—matte is better reserved for the younger gals.
Last word: Remember that trying to look young forever is boring and unattainable. Going with the products that best care for and enhance your natural beauty is where it’s at for me.
As far as my main area of expertise, being strategic about your brows is like an instant (and noninvasive) face-lift. Keeping them as full as possible while coaxing the ends slightly upward and outward can lift and open the eyes while framing the entire face. Stay away from overcutting; instead, leave the hairs a little longer and brush them upward with a clear, strong hold gel (I like the one from Mary Kay). Often I see brows that are rounded or stop too short, which can close in the eye or accentuate dark circles. After many years of waxed ’90s brows, I think women are used to a very clean and manicured, stenciled look, but it is okay to see a few stragglers and light fuzz. This actually adds softness when you blend with a pencil or powder. The beauty world is moving away from the idea that everything has to be perfect—perfectly imperfect is so much more interesting.
FOR THE AGES
The best thing you can do is start with a good diet (fish oils help) and make wise decisions with products. I recently starting working with skincare brand Strivectin, which developed an anti-aging haircare line that launched this fall. It really is the first collection that I think actually makes a difference—the products are formulated to repair and protect age-ravaged hair with a patented NIA-114 molecule. Another tip? Most older women look best with a shorter cut. (This is one of the many ways our mother, Merrimom, has done it right.) It looks instantly stylish and eliminates damaged, overcolored, and brittle strands.
VIOLET GREY has a file on everything from
the genius of Pat McGrath to
the best eyelash curler in the world.