THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

vintner’s
daughter

ACTIVE BOTANCIAL SERUM

The multitasking elixir that blends 22 oils and promotes a luminous, clear complexion.

Written By Jayme Cyk

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DISCOVERED

During VIOLET GREY’s curation event last November, Vintner’s Daughter Active Botanical Serum was clearly a hot-ticket item. A multitude of attending makeup artists (Jenn Streicher, Lauren Andersen, Sabrina Bedrani, Mary Phillips) had already tried (and gotten hooked on) the multitasking miracle oil, or they wanted to give it a go. “I love how this oil feels clean, luxurious, and earthy,” says Andersen, while Streicher praised its hydrating and radiance-enhancing abilities.

You can thank brand founder April Gargiulo (apparently, she no longer wears makeup because of the serum’s clarifying powers) for creating the elixir, which blends 22 active nourishing oils, including grapeseed, avocado, and hazelnut, to moisturize and smooth the complexion, curtail signs of aging, calm inflammation, and boost radiance. It can even help keep acne at bay. The name Vintner’s Daughter stems from Gargiulo’s background in winemaking, which informs the eight-week, temperature-controlled extraction process she uses to create her proprietary blend. We’ll toast to that.

TESTED

ON SET: Delivers radiance to skin when a photo shoot calls for a literal no-makeup makeup look.

ON THE RED CARPET: The perfect product to prep the complexion the evening before a blockbuster film premiere.

ON THE VANITY: Firms, smooths, clarifies, and softens skin within just a few weeks.

APPROVED

“This serum is a miracle worker. I used it after getting a bad sunburn, and it restored my skin in no time and didn’t make me break out.”—Sabrina Bedrani, makeup artist

FILED

April 15, 2016: Address Book Destination: Napa Valley

approved
by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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Vintner's Daughter

Active Botanical Serum

Shop Now

approvedby the violet code

approved
by the
violet code