editor’s pick:


brush set

Presenting the ultimate set of Japanese makeup tools exclusive to VIOLET GREY.

Written By JAYME CYK


Hiroshi Uemura couldn’t have asked for a better education in beauty. The son of iconic makeup artist and cosmetics innovator Shu Uemura, Hiroshi learned the importance of Japanese artistry (think: advanced technology and naturally gentle ingredients; Shu believes beautiful makeup starts with beautiful skin). He carried on his family legacy with the help of his father, unveiling Utowa—a collection of skincare, makeup, and tools that marries modern innovation and old-school craftsmanship—in 2002. 

And because each tool is deemed a necessity, we have curated the critical players into one essential kit. This Utowa Brush Set consists of eight hand-cut brushes, an eyelash curler, cotton swabs, unbleached cotton pads, and a makeup comb—all bundled in a sleek VIOLET GREY makeup bag. The brushes are made with with high-quality natural goat-hair or pony-hair fibers, while the lash curler (also handmade) is tailored to fit the curve of the eyelid for full, lifted lashes. Consider this set a lifetime investment.


“This set is chic and versatile, and it includes every brush you’ll ever need. The brushes are handmade and will last for years.”—Marisa Anhaltzer, Melrose Place makeup artist

“The beauty of Utowa is that each brush is made with the highest-quality materials. Also, these do an amazing job of picking up product and depositing it without getting messy. Having all these brushes means you’re covered in all areas.”—Kira Nasrat, makeup artist


September 6, 2016


November 29, 2016

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violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.