parlux

After many years of research with top Italian salons, Parlux founder Paolo Parodi knew what he wanted in a blow-dryer: modern design, elite quality, and a motor that’s engineered not to overheat and damage hair. Parodi unveiled his first iteration, the Superturbo 1500, in 1978 to rave reviews, and for decades his dryers have been the gold standard for pro stylists.

The latest addition to Parodi’s stable, dubbed the 385 Powerlight Ionic and Ceramic Hair Dryer, was released in 2013, touting high-volume results in a lightweight (it tips the scales at less than a pound) yet durable package. You can safely expect it to last you the next 10 to 15 years. How it works: Ionic and ceramic technologies dry hair faster from the inside out, leaving it shiny, smooth, and unscathed. Consider it your hair’s new best friend. 

“I use this Parlux dryer because it gets very hot while maintaining a strong airflow. It helps me to dry hair quickly and efficiently because it has ionic and ceramic heating to maintain an even heat and help tame frizz. It’s compact and lightweight, so it’s easy on your arms and shoulders.”—Anh Co Tran, hairstylist

“I was told to buy this blow-dryer when I was an assistant. They last forever because they’re solid and don’t break.”—Sascha Breuer, hairstylist

“This Parlux blow-dryer’s high heat and power allow you to spend less time drying, which means less damage than when you go over it multiple times.—Clariss Rubenstein, hairstylist

September 19, 2014

December 15, 2015