approved by the violet code:


opaque rouge liquid lipstick

Spotlighting the richly pigmented, velvet matte liquid lipstick.
Written By Jayme Cyk

When Hourglass Cosmetics launched its Opaque Rouge Liquid Lipstick in 2012, a beauty craze ensued. And while legions of imitators have followed suit with their own liquid lipsticks, the original remains unmatched in its hydrating, richly pigmenting powers. The secret is in the blend—a mix of moisturizing ingredients like goji berry and cili fruit add antioxidant protection to prevent aging, while vitamins A, C, and E nourish lips. The elixir, which sets to a matte finish after just one minute, is beloved by makeup artists like Kayleen McAdamsCarola Gonzalez, Beau Nelson, and Kira Nasrat. McAdams favors its bold hues, which brighten the complexion and further enhance tanned skin. For his part, Nelson can’t get enough of the fabulous stain’s six-hour staying power.


ON SET: Delivers a rich, matte pout when the beauty editorial requires a statement lip.
ON THE RED CARPET: Keeps color intact through an evening of on-camera interviews.

ON THE VANITY: Provides rich pigment while conditioning lips throughout the day.


“I use the Hourglass Opaque Rouge Lipstick as a lip stain, given that it can last up to six hours. I’ll even apply a thin layer of it underneath a lipstick so when the lipstick wears off, you’re still left with a beautiful color.”—Kira Nasrat, makeup artist


by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.