THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

approved by the violet code:

erno laszlo

firmarine moisturizer spf 30

Presenting the firming day cream that jump-starts cell renewal.

Written By JAYME CYK

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DISCOVERED

When the beauty gurus at Erno Laszlo discovered that the health smoothie standby spirulina maxima was also essential to promoting collagen, they had a new skincare staple on their hands. In 2009, the brand introduced Firmarine Moisturizer SPF 30, a rejuvenating, tightening cream starring the high-powered algae extract among its elixir of 70 amino acids, minerals, and antioxidants. (Other potent antiaging elements include jojoba seed oil and mineral seawater, which soothe the complexion and detoxify skin.) Consistency is key to reaping maximum benefits, so use it daily for best results. As founder Mr. Laszlo himself once said, “Beautiful skin requires commitment, not a miracle.”

TESTED

“It not only firms and protects, but also nourishes the complexion, leaving skin soft and hydrated.”—Kira Nasrat, makeup artist

“This is a must-have moisturizer for the summer or any time skin feels dry, dehydrated, and in desperate need of a boost. Plus, I love that it has a high SPF to keep skin protected.”—Christopher Miles, VIOLET GREY Melrose Place makeup artist

APPROVED

April 14, 2015

FILED

June 11, 2015: A Guide to Building Your Skincare Routine

approved
by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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Missing/Discontinued ERN-2833969

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approvedby the violet code

approved
by the
violet code