approved by the violet code:


 rouge allure ink

The velvet matte stain that keeps lips hydrated all day.

Written By JAYME CYK


Imagine the perfect lip stain. It is moisturizing, glides on seamlessly, can be sheered out or layered for highly pigmented coverage, and has exceptional longevity. Well, Chanel has brought your vision to life. The brand kept all those qualities in mind when creating Rouge Allure Ink, a moisturizing jojoba-infused liquid lipstick replete with a sponge-tip applicator that sets to a velvet finish and emulates an inky stain. Upon road-testing, our artist community was equally enthusiastic about its texture and durability. Think of it as the perfect marriage between a matte lipstick and a shiny lipgloss. 


“This is a great take on the liquid lip trend. I’ve found with a lot of liquid lipsticks on the market, lips can end up looking crumbly and feeling parched. This formula ensures that lips are comfortable while still putting forth vibrant, saturated color!”—Kirin Bhatty, makeup artis

“I love this new softer take on liquid lipstick. It creates beautiful washes of matte hues across the lips with ease.”—Jeffrey Baum, makeup artist

“The texture is great and the formula is very lightweight. It doesn’t dry out the lips like most liquid lipsticks on the market.”—Carola Gonzalez, makeup artist

“I love using a liquid lipstick because it’s cleaner, it doesn’t smear, and the matte finish allows it to stay in place. Also, you can use it as a stain. Chanel’s formula is the first liquid lipstick I’ve encountered that isn’t super opaque, so it’s definitely more wearable and great as a stain.”—Lottie, makeup artist


September 27, 2016

by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.