THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

approved by the violet code:

111skin

bio cellulose mask

Spotlighting the gel-textured sheet mask that promotes a luminous and plumped complexion.

Written By Jayme Cyk

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DISCOVERED

When British plastic surgeon and founder of 111Skin Dr. Yannis Alexandrides came to town from London to show off his two-year-old skincare range, which he developed in collaboration with NASA scientists, one product in particular instantly caused a stir. The hero in question was a unique sheet mask with a jelly-like texture that brightens, moisturizes, nourishes, and stimulates collagen production within 20 minutes. And when we presented it to the VIOLET GREY artist community at our curation event, they were hugely enthusiastic. Sabrina Bedrani said that it instantly re-energized her face and restored color to her cheeks, Monika Blunder reported more even skin tone, and Pati Dubroff went so far as to call it the best mask on the market.

TESTED

ON SET: The perfect pick-me-up after a 5 a.m. call time.

ON THE RED CARPET: Brings your complexion back to life in the middle of a whirlwind international press tour.

ON THE VANITY: Revitalizes skin just in time for an unexpected visit from your ever-discerning in-laws.

APPROVED

“Dr. Alexandrides has been taking care of my skin in London for the past six years, and it has never looked better. I totally recommend this mask because of its protective barrier and extremely hydrating properties. It is also the best pre–red carpet or before a special evening out. Plus, it’s wonderful for reviving skin the morning after a late night thanks to its restorative ingredients. I always have multiples in my kit.”—Mary Greenwell, makeup artist

FILED

April 1, 2016

approved
by the
violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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111Skin

Bio Cellulose Treatment Mask

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approvedby the violet code

approved
by the
violet code