The VIOLET CODE is a testing process and set of standards by which our community of top makeup artists, hairstylists, estheticians, dermatologists, and celebrity influencers distinguish the finest beauty products in the world from the tens of thousands on the market. The result is a curation that is truly the best in beauty from those who know best. All products approved by the VIOLET CODE are:

Discovered
All products we sell are recommended by our community of beauty experts, who use them on set, on the red carpet, and on their own vanities.
Tested
Each product we carry is vetted in Hollywood for performance, packaging, and payoff by our editors, artists, beauty experts, and influencers. With the demands of red carpet interviews, high-definition film, and constant paparazzi presence, if products can make it here, they can make it anywhere.
Approved
At least 70 percent of testers deem the product a beauty essential—that is, a hero worthy of our kit and yours. Approved products then assume their rightful place on the shelves of VIOLET GREY as part of our curation—all available to purchase for your own cosmetic wardrobe.
Filed
Our online publication,
THE VIOLET FILES,
tells the stories behind many of these standout products through beauty tutorials, cover stories, and editor’s picks, to name a few.