THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

The
Root Lift Trick
Kit

Scroll down to shop The Root Lift Trick Kit

Mastering ridiculously full, voluminous hair – the kind that bombshells like Brigitte Bardot and Raquel Welch were known for – need not require a time-consuming strategy. Instead, one may add lift and body to dry hair using the methods and products found in VIOLET GREY’s Root Lift Trick file. The Violet Code-approved products necessary, below.

…More