THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

Morning Beauty Uniform
Kit

Scroll down to shop Morning Beauty Uniform Kit

When faced with limited time and an impending engagement, a strategic beauty plan that allows for maximum polish in minimal time is necessary. From VIOLET GREY’s Morning Beauty Uniform file comes the solution: a purposefully imperfect, voluminous ponytail tied with a sleek black elastic (as easy as it is chic), paired with matching lips and cheeks and a defined, refined brow. The products needed for this winning combination, below.

…More