THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

The
Voluminous Hair
Kit

Scroll down to shop The Voluminous Hair Kit

For French hairstylist Serge Normant, the bigger the hair, the better. Bringing that philosophy into practice at VIOLET GREY’s cover story photo shoot with his longtime client Cindy Crawford, Normant brought his signature techniques to set, giving the supermodel touchable, bouncy curls using his eponymous product line. The products necessary to mimic the look, below.

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Create pin curls, allow to cool, then gently brush to soften the hair.

serge normant, hairstylist