THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

The
Never-Fail
Makeup
Kit

Scroll down to shop The Never-Fail Makeup Kit

Beautiful makeup that transcends occasions — or, as VIOLET GREY calls it, never-fail makeup — is the Cadillac of the cosmetics world. No matter the location, time of day or latest trends, it always impresses upon arrival. Australian makeup artist Dotti used only the products found in a basic kit to create just that on supermodel Cindy Crawford for VIOLET GREY’s latest cover-story photo shoot. The products necessary to achieve the same cocoa smoky eyes, defined cheeks and glowing skin can be found below.

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All a woman needs to do her makeup is a basic kit.

dotti, makeup artist