THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

The Jade
Smoky Eye

Scroll down to shop The Jade Smoky Eye

Legendary makeup artist, Mary Greenwell, created an original spring look for VIOLET GREY. “People have an expectation for spring, which is all about nude, bronzy, pinky-apricot colors,” explains Greenwell of the season’s standards. “But what I love is keeping the skin pure and then having a really strong eye, or rather, a colorful eye— not necessarily strong, but colorful.”

…More