THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

Bedroom Eyes
Essentials

Scroll down to shop Bedroom Eyes Essentials

From VIOLET GREY's Bedroom Eyes Tutorial file with actress Carmen Ejogo comes the products necessary to master a look rooted in ultimate allure: tousled hair and a smudged, smoky eyes.

…More

“”

Dust contour under the cheekbones, under the jaw and along the hairline.

Jillian dempsey, makeup artist

“”

Set hair in pin curls for volume, then brush your fingers through the sections to break up the curls.

peter butler, hairstylist