18 BEAUTY MUSTS FOR POWERHOUSES | The Shelves

THE BEST IN BEAUTY
FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

18 Boss
Beauty Musts

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When VIOLET GREY distributes advice, it arrives in the form of the best beauty tricks in the business, shared by the top artists in the industry. For Hollywood’s powerhouses, VIOLET GREY has compiled a collection of necessary beauty musts (along with indispensable beauty tips from seasoned makeup artists) to pamper the woman whose time is money.

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THE 18 BOSS BEAUTY MUSTS