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Monica Rose

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The Violet Files

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In this VIOLET FILE, meet MONICA ROSE and the VIOLET CODE APPROVED products that she has added to THE BAG.

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A seriously sought after stylist to some of the most notable A-listers in Hollywood, Monica Rose is a far cry from just the woman behind some of the industry’s most memorable red carpet looks. An entrepreneur (she launched her e-commerce business, SHOP MONICA ROSE, during COVID-19), wife (she is married to ex-pro skater and partner of 16 years, Sal Barbier), mother of three (4, 8, and 11), and VIOLET GREY contributor since 2016, Monica Rose is nothing short of a muse. Gaining traction in the styling world pre-social media, Monica left her safe full-time job to commit to “figuring out” what was then an unprecedented, unpaved career path in one of the most glamorous but hard-to-break-into industries in the world. She has now cemented herself as part of the fabric of Hollywood, her signature style being as in-demand as some of the top stars on the silver screen. She credits much of her success to the people who took a chance on her and doesn’t take for granted that it takes grit, vulnerability, risk, willingness to fail, a belief in yourself, and, often, a network of champions to succeed––and that is so much of what we love about her.

Monica Rose’s signature aesthetic lies at the intersection of 80’s power dressing and 90’s grunge, but her signature “technique” is to perfectly alter the pieces she dresses her clients in, not just for fit, but to imbue silhouettes with her je ne sais quoi touch.

It is from her alteration techniques (brought to life by a tailor she has worked with for over a decade) that Monica Rose was inspired to start SHOP MONICA ROSE, her ecommerce platform that opens her archives with two monthly drops of previously worn and/or shot pieces. She also produces and styles the shoots for the site herself, granting customers visibility to see exactly how she styles her pieces so Monica Rose zealots (of whom there are many) can recreate her signature looks.

Perhaps not surprisingly, the pieces that have sold the fastest are her vintage and previously-worn sweatshirts by heritage brands like Champion, Adidas, and Nike that she “reworked” by cropping them to that perfect, universally-flattering length and adding some structure via shoulder pads, and thus her imprint label “ReWerk” by Monica Rose was born. In this edition of SHOP THEIR BAG, the powerhouse stylist, entrepreneur, wife, mother, and VIOLET GREY contributor walks us through the VIOLET CODE APPROVED products that she has added to THE BAG.