JENNA PERRY
SHOP MY BAG:
JENNA
PERRY
The expert colorist with a fashion-world clientele.
- Written by
- Laura Regensdorf
“Hair color is such an important accessory in life,” says the Manhattan colorist Jenna Perry. A natural redhead with a dialed-up vibrancy, she understands the magnetizing appeal of a signature shade. (Maude Apatow, inspired by Perry’s hair, once dyed her own to match.) A surprise change is equally powerful, as both a news generator and personality shift. Such was the case in September when Kendall Jenner set off the paparazzi by turning up blonde, with golden tones modeled after the ’90s icon Carolyn Bessette-Kennedy. The transformation was recognizably Perry’s handiwork, given her mastery of what she has dubbed #nycblonde—a marker of effortless cool epitomized by another client, Chloё Sevigny.
Over the past five years, Jenna Perry Hair—her flagship salon initially in the East Village and now in Soho—has become an insider’s favorite, launching the colorist herself into the spotlight. As an Olaplex global ambassador and a member of R+Co’s R+COLOR Collective, she champions top-quality formulas that complement her work. “If you’re spending money on your color, you should definitely take the best products home to keep your hair really healthy,” Perry says, singling out the sustainable-minded R+Co Bleu. She brings that same rigor to her role on VG’s Committee, test-driving lab samples from niche brands often led by her NYC industry peers—a talented community that would thrill her younger magazine-obsessed self. “When the products come out and are Violet Code Approved, it just feels good to be a part of that,” says Perry. “Little Jenna is very, very proud of herself.” Here’s what’s in her expertly edited BAG.