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Shop My Bag: Jena Covello

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The Violet Files

Filed under

SHOP MY BAG

FILED UNDER: SHOP MY BAG

JENA

COVELLO

The founder of one of VG’s hottest brands shares her beauty game-changers.

Written By:
LENA RAFF
VG

Jena Covello’s approach to beauty can only be described as holistic. Diagnosed with endometriosis and adenomyosis at age 23, she began educating herself on natural medicine, healing remedies, and what ingredients to avoid. It was a personal journey that soon evolved into the creation of her line of all-natural skin, hair, and body care: Agent Nateur. This global, health-centered approach is at the heart of her brand, which provides inside and out, top to bottom care with smash-hit products that have earned the devotion of pretty much everyone we know. There’s a reason her collagen supplement and brightening face mask are always selling out. Newly relocated to Los Angeles, Jena dropped by The Store on Melrose Place to pick up some go-to favorites and take a few new recommendations for a spin. Here’s what she added to THE BAG.