SHOP HER BAG:
Our editors help Emma stick to her VIOLET CODE APPROVED self-care routine — even when the new mom is short on time.
- Written By
- MAUREEN CHOI
- Photography By
- NAJ JAMAÏ
FILED UNDER: SHOP THEIR BAG
1. A VIOLET FILE documenting the editor-curated bag contents of ingenues, icons, moguls, and provocateurs for your viewing and shopping pleasure.
/ / Have you seen the new SHOP THEIR BAG? I am probably going to have everything they’re having. / /
1. The act of shopping the real life product recommendations from VIOLET GREY’s team of editors to some of our most captivating customers.
/ / You see it, you like it, you want it, you got it. That’s how you SHOP THEIR BAG. / /
Alternative for SHOP THEIR BAG
SHOP HER BAG, for those who identify as female
SHOP HIS BAG, for those who identify as male
SHOP THEIR BAG, for those who identify as non-binary
You could say that Emma Roberts was born a beauty girl. “When I was four, I went into my mom’s bathroom, found the most expensive cream, and smeared it all over my face,” she says. “I remember being enamored by it all — the products, the scents, the ritual, the transformation.”
She was also born into Hollywood royalty with an A-list DNA that is represented in everything from her striking smile (which evokes that of her Oscar-winning Aunt Julia) to the alluring emotion she brings to each of her characters (American Horror Stories, Scream Queens, and 2020’s Holidate). “I’ve always loved the getting-ready process both on and off camera...of changing my hair and makeup to embody a different vibe and inspire a different personality,” she says. Since her debut at age 9, Roberts has starred in more than 50 projects on both the big and small screens. Now, at 30, she has added motherhood to her résumé (during a pandemic no less), seeking to strike the perfect balance between a blossoming career and family life.
Our team of editors stocked this new mom’s VIOLET CODE APPROVED self-care routine with ten beauty superstars we know will exceed Emma’s very high expectations, stat.
Team VIOLET GREY transforms a pregnant Emma Roberts from a laid-back Laurel Canyon blonde in sneakers to an uptown brunette in six-inch heels.