April McDaniel

April McDaniel is not an A-list celebrity (though she is friends with many, many, many), nor is she technically even a household name, but trust us when we tell you that she is what Lizzo would, without hesitation, call one of the baddest bi$hes around. She is the founder of Crown + Conquer, the go-to marketing partner for Fortune 500 companies seeking cultural relevance and general cool factor, sits on the VIOLET GREY board as a Director, is a widowed mother of two, and also a constant source of inspiration to those around her––so much so that Adele (yes, the Adele) dedicated her most recent album to April. Don’t believe us? Grab the tissues. Here, the self-certified treatment junkie (“I always joke that I have more appointments than Beyoncé,”) shares what she has added to THE BAG.