U BEAUTY’S THE SUPER TINTED HYDRATOR

When an anonymous sample vial, filled with something that appeared to be tinted, arrived in the mail from founder Tina Chen Craig, we got very excited.

It was hard to imagine that U Beauty’s SUPER Hydrator—the best-selling, ultra-moisturizing, glass-skin-in-a-bottle—could get any better, but then Tina went and added 10 sheer-yet-perfect shades. With all of the plumping, free radical-fighting, barrier-fortifying powers of the original, the new tinted version also bestowed a carefully calibrated whisper of coverage that adapted to our range of skin tones, camouflaging redness and imperfections while remaining featherweight and dewy. This, the Committee of Industry Experts needed to see.

“I was already a fan of U Beauty's innovative skin care, so I was really excited to try this tinted, hydrating, complexion enhancer. It did not disappoint! The lightweight, luxurious-feeling formula made my skin instantly appear more radiant and surprisingly even. It's very sheer (truly a "tint" as advertised) but the unique hydration technology leaves skin so plump and glowy that you really don't need any additional coverage. I'll be wearing this as my new everyday go-to!”
—ROBIN BLACK, Makeup Artist & Photographer

“Love, love, love! This product is lightweight and gives just the right amount of coverage. It made my skin look dewy and radiant and I received numerous compliments!”
—DR. LIAN MACK, Dermatologist

“This provides the perfect balance: enough coverage to even any skin tone variation but not too much coverage where you feel like you have makeup on. It is very hydrating without feeling greasy and applies easily. You can wear it as a daily moisturizer on its own or use it as your base for a night out—it lasts and looks really natural.”
—ANGELA HAZELTON, Hair Colorist

Having worked their special kind of routine-streamlining, time-saving magic with yet another best-in-class multitasker, U Beauty’s The SUPER Tinted Hydrator is officially VIOLET CODE APPROVED.