U Beauty The Return Eye Concentrate
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VIOLET CODE APPROVED:
U BEAUTY’S THE RETURN EYE CONCENTRATE
A silky treatment clinically proven to improve collagen optimization and reduce puffiness.
- Written By
- Lena Raff
Tina Craig has been working on an eye product for years. As usual, the founder of bestselling brand U BEAUTY had to ensure that the formula was perfect before sending it to the VIOLET LAB for testing. Only the best would do.
The RETURN Eye Concentrate, Craig informed us on Zoom, addresses puffiness, dark circles, slackening skin, and wrinkles in an entirely new way. “Have you ever heard of leaky vessels? I had not until I started working on my eye cream,” explained Craig while sweeping the silky cream around her eyes with a 360 degree light touch massage. “As we age the vascular structure weakens which is why we have more puffiness and dark circles. Our new BIO SIREN fortifies these leaky vessels and promotes collagen synthesis while clearing out cellular waste through lymphatic drainage. Then, the MACRO SIREN rebuilds, hydrates, and plumps the outer portion of the skin.” With claims like these, the VIOLET LAB was hardly going to miss an opportunity to give it a whirl.
It was love at first swipe. All over VIOLET cyberspace, Slack notifications were popping up with messages like, “Have you felt the new U Beauty eye concentrate? The texture is amazing.” VIOLET LAB curators adored the immediate hydrating, plumping, and brightening (thank you, diamond powder) effects this mid-weight cream gave their under-eye skin. As weeks went by, we began to notice significantly reduced puffiness—even first thing in the morning—and visible softening of fine lines and crow's feet. The RETURN Eye Concentrate was soon Committee bound.
“It was comforting around the eye area and it really kept my skin hydrated even in dry desert heat”
–NINA PARK, Makeup Artist
“Silky, silky, silky like all things U BEAUTY. My under-eye skin feels nourished and has a great slip.”
–SARAH BROWN, Executive Director, VIOLET LAB
“It has a lovely smooth texture and absorbs well.”
–DR. AMY WECHSLER, Dermatologist
Between internal raves, stellar feedback from The Committee of Industry Experts, and extremely compelling clinical testing results (a 219.7% increase in the optimization of skin’s own natural collagen and 21.26% average and up to 50% reduction in the appearance of puffiness) The RETURN Eye Concentrate is the definition of a no-brainer and is officially VIOLET CODE APPROVED, joining other U BEAUTY favorites on THE SHELVES.